Milton Keynes Marketing, experts in digital marketing, share their top 10 SEO tips for local businesses to use and boost their website coverage.
Local SEO is the science of improving website rankings in local search results, for example on Milton Keynes keywords in Google, and other search engines.
Here are the best Top 10 Local SEO Tips from Milton Keynes Marketing Ltd, a team of 21 search engine optimisation (SEO) experts with over 200 years of SEO experience.
Here are the top 10 SEO tips for local businesses in Milton Keynes:
1. Optimise your Google My Business listing
Google My Business is a free business directory, which usually appears at the top of local search results. Ensure that all of your company information is complete - including all products, services and solutions of value that your business offers - so Google can list you for all of these when people search for them.
2. Ensure your website content is keyword-targeted and fresh
Google started tanking the rankings of all web pages with old content, since late 2023.
If you update your content, add some value to it, and then re-publish your page with a fresh date, you will see your website rankings spike up dramatically, usually within a few days or weeks.
We advise adding Popular FAQs to the bottom of each page, using paid AI tools, for quick wins in Google.
You also need a web page for each Service, Product, Industry and Locations/Markets that you serve ideally for SEO.
3. Get positive reviews
Popular review sites like Google My Business, Trip Advisor and Trust Pilot are hugely powerful sales and marketing tools.
You can encourage your customers to provide these - with clear marketing communications, asking for such reviews e.g. email signatures, social media.
One may also purchase top reviews from credible sources if required as well.
4. Use Schema mark-up
Schema is a type of code, that helps Google understand more about your business.
Examples might be Opening Times, Business Phone Number and Business Address. These are standard bits of data about each business.
Having your site in Schema gets more traffic in Google - as Google better understands such data vs. just randomly reading your opening times in the middle of a bit of text, and not really understanding this is your actual business address.
5. Use social media
For most businesses, if you keep your social media profiles active on the likes of Facebook, Instagram, YouTube, X, LinkedIn and TikTok - those profiles tend to rank top of Google, when customers search for your business.
So keep these active - with keyword-targeted content linking back to your site. This will help your social media profiles get more traffic, and your main website.
6. Monitor your Google Search Console data
If you are getting leads into your site now for "Product / Service XYZ" - think about expanding the web content, on the page that's getting this traffic/leads.
Usually you can spend 5 minutes (or in 5 seconds using AI) writing an extra paragraph about "Product / Service XYZ" - add this to the page - and then when Google reads the new page, it will be forced to rank it higher - giving you a quick profitable win.
7. Site Speed
Make sure your site runs quickly. Circa 90% of local business websites in Milton Keynes are a lot slower than they should be, because their images and site code has not been compressed.
This can usually be fixed with a free website plug-in, in 5-10 minutes, giving you a quick profitable win.
8. Business Directory Links
Get yourself into all of the quality local free business directories. There's 100s of them - you can list your business in for free, and link back to your site.
9. Create local content
With all of your services on your website - you should make those targeted to Milton Keynes / whichever location you want to target.
10. Do some link building
For popular businesses there's literally 100s of websites competing in Milton Keynes. The ones that rank the best, are the ones with the most backlinks. So keep link building - or outsource your link building to some local SEO experts like Milton Keynes Marketing Ltd!
Thanks for reading our Top 10 Local SEO Tips in Milton Keynes.
We hope you find the information above relevant! If you action the points above, you will see positive movement in Google within a few weeks usually.
For more information please reach out to the team and book a consultation at Milton Keynes Digital Marketing Agency.
