McDonald's has today announced a price increase to some of its most famous menu items.
The popular fast-food chain will be adding between 10p and 20p to a number of its menu items, stating that the company, franchisees and suppliers 'feel the impact of rising inflation'.
It is the first time in over 14 years that the price of the chain's famous cheeseburger has increased, and the first time that the cheeseburger will ever cost over £1.
Chief Executive Officer wrote in a statement to customers: "We know things are tough right now. We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced. Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation."
"At times like this, we know that providing great value is important. Since we opened in the UK in 1974, we’ve committed to offering great tasting food at affordable prices, and that commitment will not change. But, today’s pressures mean, like many, we’re having to make some tough choices about our prices.
"This summer, our restaurants will be adding between 10p and 20p to a number of the menu items impacted most by inflation. From today, we’ll be increasing the price of our cheeseburger for the first time in over 14 years, taking it from 99p to £1.19.
"Some prices remain unaffected, and some will continue to vary across our restaurants. We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could. We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business."
