Shoppers are in for a treat as Next Home and Beauty is set to open in Central Milton Keynes tomorrow (2/10).
Work on the large unit at intu, which was formerly occupied by Debenhams, will be complete for the grand opening.
Customers can expect to find brands including Armani Beauty, Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, GHD, Lancome, MAC, Origins, Too Faced, Urban Decay and YSL as well as a range of premium beauty services.
Next currently sells over 250 beauty brands on next.co.uk and say they recognised the opportunity to develop an extensive premium Beauty business after a successful online collaboration of Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018. Fabled by Marie Claire was then acquired by Next in July 2019.
The aim of the new stores is to create a "premium retail environment" for Beauty, to complement the offer Next already carries through its Online Beauty business.
Alongside this NEXT’s well loved Home and Lingerie collections will be available within the new stores which will further expand the lifestyle offer available to the local Next customer.
Simon Wolfson, Next Chief Executive, said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing - bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”
Next are working with their retail teams and brand partners to open the stores with social distancing guidelines and procedures that are safe for customers and colleagues.
