Colourful designs will encourage children to carry their EpiPens.
A Milton Keynes company has launched a range of allergy treatment cases in a bid to encourage children to carry and use them.
Businesswoman Lucy Lovegrove-Scott has just launched Epicase to coincide with Allergy Awareness Week which runs until 28th April.
The colourful cases are designed to encourage young children with allergies to carry their EpiPen treatments, rather than hide them or leave at home. It’s estimated that at least two children in every school class in the UK now has some form of allergy, but a third of all children with allergies experience bullying, often with stigma attached to carrying a medical device.
Lucy’s daughter Margo has multiple severe allergies and launched Epicase aiming to encourage children to proudly carry their medication rather than conceal it.
She says the Epicase will bring children a choice of four unique designs ranging from unicorns, graffiti, football and dinosaurs, offering them EpiPen storage that they are proud to carry.
Insulated to keep EpiPens at stable temperatures, and protecting against extreme heat or cold, each Epicase comes with:
- a detachable strap for multi ways to wear
- a carabiner to allow attachment to bags or clothing
- clear labelling as a medical bag on both sides for easy identification
- space to write name, emergency contact details and allergen triggers
- instructions on symptoms of anaphylaxis and what to do and how to administer the medication in the event of a reaction
- secure zip for easy access to emergency medication
- elasticated mesh pocket for storing antihistamines or inhalers if needed
“When my daughter Margo experienced anaphylaxis, we witnessed first-hand the life-saving ability of EpiPens, yet she was reluctant to carry hers around with her as it wasn’t something she wanted to be seen with,” said Lucy.
“As she gets older and is spending more time away from us, at school, on play dates or after school clubs, we needed to find a solution that would encourage her to carry her medication with her everywhere – but when we looked for an alternative to the standard case, we found they were all very clinical, boring and certainly didn’t appeal to young children.”
Former retail buyer and marketeer Lucy was surprised at the gap in the market, and decided to design something that children would want to carry and be seen with, taking inspiration from stationery and existing fashion accessories.
Despite only launching earlier this month, Epicase has already been shortlisted as a regional finalist for ‘Medtech and Healthtech Start-Up of the Year 2025’ and is supported by entrepreneur Simon Squibb, who awarded Epicase an investment prize after hearing about the company.
The cases cost £29.99. Find out more here: https://epicase.co.uk/.
