Milton Keynes Hospital launch new campaign to help parents minimise the risks of bronchiolitis

Babies born since the COVID-19 pandemic have not had as much exposure to common viruses which would build up their immune system.

The Trust is working in partnership with healthcare organisations in Bedfordshire, Luton and Milton Keynes to highlight the vulnerability of infants to bronchiolitis and to provide parents with the information they need so they can feel reassured that they are giving the best possible care and treatment to their children.

The Keeping Your Baby Well campaign, in collaboration with Bedfordshire, Luton and Milton Keynes Integrated Care System and partner organisations CNWL and the MK Urgent Care Service, is about encouraging parents to be mindful that cases of bronchiolitis are expected to increase between now and the winter because many young children have not encountered the RSV virus due to the restrictions of the pandemic.

With restrictions now being lifted within the community, the campaign aims to encourage parents to continue to practice infection prevention activities and to reassure them that most cases of bronchiolitis are treatable at home.

But if you are worried about your baby, call 111 or a GP. In an emergency, always call 999.

Kate Swailes, Interim Head of Paediatric Nursing at Milton Keynes University Hospital, said: “This campaign is about helping parents to understand what bronchiolitis is, what symptoms to look out for, how to prevent babies contracting the virus and how best to treat symptoms if they do, with the number of cases expected to continue to rise between now and winter.

“In most cases, the symptoms of bronchiolitis are relatively mild and can be treated at home without the need to access hospital or GP services. If your baby is still having small feeds and responding normally, treatment at home is the best care. 

“Trust your instincts. If you are worried about your baby, call NHS 111 or your GP. If your baby is struggling to breathe, call 999.”

Parents can minimise the spread of infection by:

  • Washing your hands or using a hand sanitiser before touching your baby or child
  • Covering your face if you have a cold, and asking your visitors to cover their faces, when they meet your baby
  • Keeping space between your baby and those with any colds or other infections, especially thinking about young siblings who bring colds home from school

When to call 999:

  • If your baby is having difficulty breathing
  • If your baby’s tongue or lips are blue
  • If there are long pauses in your baby’s breathing
  • If your baby is unable to feed

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