Judges' top tips for a winning MKBAA entry

With entries for the Milton Keynes Business Achievement Awards closing on 22 November, veteran head judge, Sir John Southby Bt, shares his insight on what the judges are looking for from the top businesses of 2019.

1. First impressions count – The Stage 1 Entry requires you to answer just one question about the category you are entering and is designed to help you focus on what the judges are looking for. Think carefully about how you present your biggest successes, in the clearest and most concise way.
2. What makes you stand out? – Whether you’re new and innovative, or a business that’s been operating for many decades; we want to know what sets you apart from the competition. The MKBAA judging panel are looking for a confident and considered display of your biggest achievements.
3. You’re half way there! – Stage 1 results will be published on 10 December and successful business will be invited to complete Stage 2. It is important to remember that whilst you are a step closer to an award, the judges now need to see the finer details that support your initial submission.
4. The devil is in the detail – At this stage we like to see case studies, stats, coverage and anything else that supports your entry. This is your opportunity to have maximum impact on the judges. Each submission is scored impartiality by our six-strong judging panel, and independently verified before a final shortlist is agreed and announced on 15 February.
5. Lights, Camera, Action! – Every finalist will be featured on the ‘Big Screen’ at MKBAA 2019, with a short film shown to the 600 guests at the Awards dinner. This is your opportunity to shout about your business to potential customers, competitors and the media. 
6. Winner – The winners will be announced on 14 March at a glittering Awards Ceremony, which for the first time will be held at Arena MK. Popular broadcaster and voiceover artist Faye Carruthers will compere this year’s Awards and guests will enjoy a three course dinner, wine and entertainment. 

Within the 14 categories are new and exciting variations to previous awards including Best Training Scheme, Culture & Arts, Leisure & Entertainment and Technology Business. 

For your chance to pick up a prestigious MKBAA, or to book a table at the awards ceremony, visit www.mkbaa.co.uk. To find out more follow @MK_BAA on Twitter, Facebook and join the discussion on LinkedIn.