The wonky carrots are being handed out in bags labelled 'Carrots for Rudolph' from the entrances of 498 Morrisons stores across the UK from today (22/12).
Morrisons is giving away 10,000 wonky British carrots to customers who want to leave out refreshments for Father Christmas and his reindeer on Christmas Eve.
The wonky carrots - which are oversized, misshapen and scarred, but still taste delicious - will be handed out in bags labelled 'Carrots for Rudolph'.
A spokesperson for Morrisons said: "During the festive period, carrot sales soar, from a typical 500k bags-a-week in Morrisons to over 1.4 million in Christmas week, although wonky carrots only account for between 10% to 15% percent of sales."
Andy Todd, Carrot Buyer at Morrisons said: “Leaving out a carrot for Rudolph is a magical Christmas tradition and we want to make it easy for our customers to get involved. At the same time, we want to highlight that wonky carrots are just as tasty as perfect-looking carrots and help support our farmers.”
