Families in Milton Keynes are being invited to the Change4Life roadshow called “Be Food Smart” on 29 March.
The roadshow run by Public Health England (PHE) will be coming to the Morrison’s supermarket in Westcroft, Milton Keynes on 29 March.
About a third of primary school leavers are overweight or obese and one of the ways our campaign hopes to reverse the trend is by showing children and parents the hidden nasties in food and to take better control of their diets.
The Be Food Smart app was launched in January and scans barcodes on thousands of snacks, meals and drinks to instantly reveal the amount of sugar, salt and saturated fat they contain
At the events, families will see live demonstrations of the new Be Food Smart app that highlights just how much sugar, saturated fat and salt can be found in everyday food and drink that their children consume. They will also receive free Be Food Smart information packs, making it easier to make the healthier choice at home.
Barbara Paterson, Health and Wellbeing Programme Lead for Public Health England East of England said “The roadshows are one way of reaching people to demonstrate how the app can help them and provide dietary information they may not have known before."
“We’ve developed our Be Food Smart app because the amount of sugar and saturated fat hidden in processed food plays a significant role in causing childhood obesity. We want to make it easy for families to know how much sugar, fat and salt they’re actually eating.”
The free app helps and encourages families to choose healthier options and works by scanning the barcode of products allowing parents to compare brands, and features ‘food detective’ activities for children and mini-missions the whole family can enjoy.
The campaign also helps parents identify the health harms of children eating and drinking too much sugar, saturated fat and salt, including becoming overweight or obese and developing tooth decay.
The roadshow will be open between 10am and 6pm.
