Brioche Pasquier’s summer on-pack promotion.
Brioche Pasquier is launching its biggest competition this year on its PITCH packs across all major retailers. Finding one of 25 red tickets wins customers a customisable family ‘YES Day’ worth up to £500, plus there are hundreds of additional cash prizes to be won*. This exciting campaign culminates in September with a 2 week YES Roadshow running outside select retail stores.
On this new, fun-filled campaign, Retail Sales Manager, Fabien Pasquier, says: “Family is at the heart of everything we do at Brioche Pasquier, and we are thrilled to be offering an array of fantastic prizes to make spending time together that little bit more special. We can’t wait to meet everyone at our YES Day Roadshow in September and offer even more chances to win fun prizes!”
Running alongside this is a Sky Ad campaign focusing on the star products of Brioche Pasquier’s latest competition, PITCH. PITCH is a delicious snack that is free from artificial colours and preservatives, and perfect for after school or on the go snacking.
Fabien Pasquier explains why PITCH is central to this campaign: “PITCH is the perfect on-the-go treat. Whether filled with a chocolate and hazelnut centre or classic choc chip, these are a firm favourite amongst families. From keeping children occupied on car journeys to providing a little boost of energy after sport, parents rely on PITCH to keep hungry tummies satisfied.”
*see website for ts & cs www.pitch-win.co.uk
