The Beat are set to launch a new regional radio station in addition to a new MKFM branded online station.
The Beat will play the best music from the 90s 00s and Now and will offer regional content aimed at 25 to 44-year-olds. The service will broadcast on DAB and provide news, travel and events from across the region including Milton Keynes, Bedford, Luton, Dunstable and Hemel Hempstead.
Meanwhile, MKFM will have a new online sister station playing a wider range of music and will become the home of new talent.
Darren Dorrington, Managing Director at The Beat said: "Following the launch of MKFM on 106.3FM during September 2015, our next step is to separate our FM and DAB output and offer something unique for the region on DAB whilst continuing to offer a truly local radio station for Milton Keynes on FM."
"We're looking to expand the success of MKFM across the region, we had always planned to launch The Beat at some point when we trademarked the brand in 2013 and we're now excited to be able to launch the service."
The Beat's mission will be to cram as much music in each hour as possible. The station is expected to carry original programming in addition to syndicated shows including Ear Candy with Chris Brooks and All The Hits with Pat Sharp. The station has already trialled a new Sunday Chart Show hosted by Mikey Faulkner and Libby Walker on MKFM.
The new services are expected to launch this spring.