Milton Keynes Businesses are given tips to make their E-Commerce Business Mobile-ready

    If your business isn’t utilizing mobile search, you could be missing out on big business.

    According to a study by the Local Search Association, 27 percent of consumers turn to company websites when they are ready to buy. Meanwhile, 24 percent turn to search engines, and 9 percent look at review sites. In all, 72 percent of consumers turn to digital channels when they're ready to make a purchase.

    The sheer volume of potential traffic could also account for the majority of your e-commerce sales. For example, Shopify found that mobile accounts for 50.3 percent of all e-commerce traffic. Those figures indicate a need for both a robust website and mobile device to cater to all audiences. But it takes more than just tweaking your design and layout to attract legions of mobile shoppers. Is your e-commerce business mobile-ready? Here are some tips to optimize your site, strategy and next steps to come out on top.

    Get the Right Tools

    Mobile sites require more than just a website builder and responsive design to compete in the e-commerce world. Get the right tools to get your e-commerce business running right from the start. Shopify offers e-commerce solutions to simplify the website creation process and takes the guesswork out of creating the right site for both desktop and mobile devices alike.

    Building an e-commerce site also requires the right kind of smartphone. After all, testing the results of your e-commerce store on a dated phone won’t offer an accurate consumer experience. Instead, try a smartphone like the LG V20 to test your site, use the two cameras to snap product photos, store graphics and information on its expandable memory and dig into useful apps like FBA or Shopify to start selling.

    Know Your Mobile Audience

    You may have a good handle on the demographics of the customers who walk through your door, but have no idea who your mobile customers actually are. Techcrunch advises Milton Keynes businesses to note the mobile ready M-audience market of moms, millennials and multinationals. These groups are armed with smartphones and ready to shop online. A ComScore study found 81 percent of U.S. millennials ages 18 to 34 own a smartphone. These audience members may expect product offerings outside of those available to your traditional foot traffic.

    Test, Test, Test

    There’s more to test for in your mobile site than your online shopping cart and user experience. Check to see if your e-commerce website is mobile-ready with a Mobile-Friendly test page from Google. Type in your URL and Google will run a real-time test to tell you if your site is mobile-friendly. E-commerce owners can also see a screenshot of what your site actually looks like from a smartphone or mobile device.

    Get Ready for Big Events

    The National Retail Federation reports that 24 million holiday shoppers would specifically use their mobile device to shop online. Attract discerning shoppers year round with an emphasis on holiday weekends by optimizing your e-commerce site. Shoppers want web pages that load lighting fast, easy check-out experience and amazing customer service. Launch a mobile chat right from your site to ask shoppers if they need help finding anything, follow-up on purchases by email and offer limited-time coupons to sign-up for your e-commerce store updates.

    Don't get shut out of the competition. Getting your e-commerce business mobile-ready takes time to perfect, but can open the floodgates to new sales and a more satisfying customer experience.
     

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