Eco-friendly 'refill zones' will be launched in Milton Keynes supermarket this year

    What the station will look like

    There will soon be eco-friendly 'refill zones' launched in the large Asda store in Bletchley.

    A nine-bay standalone refill fixture will be launching in December, featuring branded and own-label cereals, pasta, rice, tea, coffee, snacking, desserts and baking products.

    The store will also sell refillable pet food, laundry and toiletry products within specific aisles.

    This is all part of the supermarket chain's plans to encourage refill participation among customers, rather than promoting single-use packaging. 

    Susan Thomas, Director of Commercial Sustainability at Asda, said: “We know that reducing packaging waste matters to our customers and they have embraced the refill options available at the Middleton store, with many of the products available already exceeding expectations.

    “Our ultimate goal is to make refill and reuse a part of every Asda shopping trip and to achieve this we have to make it easy, accessible and affordable for all our customers to shop this way. Middleton was a great introduction to how customers engage with refill products and we are now looking to accelerate these learnings by trialling different refill options in more stores to understand which aspects can potentially be developed further.”

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