Every time a customer buys fresh fruit or veg during the scheme, Tesco will donate to FareShare to help children.
To help ensure children do not miss out on meals Tesco will make a donation for every piece of fresh fruit and veg bought in its stores until Sunday 8th August 8.
Over the campaign, Tesco expects to sell enough fruit and veg to donate up to three million meals to its charity partner FareShare to redistribute to charities and local community groups supporting children.
Currently, 2.3 million children in the UK live in households that have experienced food insecurity in the last six months, a situation that has worsened during the pandemic.
The new ‘Buy One to Help a Child’ scheme builds on Tesco’s existing food redistribution programme with FareShare, which last year saw Tesco provide more than 29 million meals of surplus food.
Jason Tarry, Tesco UK and ROI CEO, said: “We wanted to find a really simple way to do our bit and help our customers do the same. We hope Buy One to Help A Child will encourage healthier choices for our customers at the same time as helping to feed children who need it most, so we can continue to help support the communities in which we live and work.”
