Swedish House Mafia

One of the biggest music events ever took place in Milton Keynes at the National Bowl on Saturday 14th July...  Swedish House Mafia plus special guests Calvin Harris, Pete Tong, Alesso and Madeon.

The holy trinity that is Swedish House Mafia need little introduction.

STEVE ANGELLO, AXWELL and SEBASTIAN INGROSSO have trailblazed their way to the top, dominating the charts and dancefloors around the world.

Did we snap you?  Check out the photos here to see if we caught you on camera...

Swedish House Mafia were the first DJ’S to headline the colossal 65,000 capacity Milton Keynes National Bowl, following in the footsteps of The Prodigy, Oasis and David Bowie.

This was THE UK’S BIGGEST ONE DAY DANCE FESTIVAL of the Summer, their only UK Festival and last ever UK gig - this is a once in a lifetime 'one night stand' you won't regret!

Axwell from Swedish House Mafia joined Oliver Dean on MKFM Drivetime on Friday 13th July to talk about the biggest gig of the year in MK, what's in store for the fans and what the future holds.  Listen to the interview here:

It was an awesome event with a fantastic lineup...

SUPPORT ACTS 

CALVIN HARRIS

CALVIN HARRIS HAS FOLLOWED THE SUCCESS OF HIS GOLD SELLING DEBUT ALBUM ‘I CREATED DISCO’, BY SCORING YET ANOTHER GOLD ALBUM AND THE TRUMP CARD, A UK NO. 1 WITH ITS SUCCESSOR ‘READY FOR THE WEEKEND’, ALREADY BOASTS TWO UK NO. 1 SINGLES: ‘DANCE WIV ME’ (WITH DIZZEE RASCAL) AND ‘I’M NOT ALONE’, PLUS A TOP 3 SINGLE WITH THE TITLE TRACK ‘READY FOR THE WEEKEND. HIS LAST TWO SINGLES, WHICH RELEASED LAST YEAR, BOTH WENT #2 IN UK CHARTS AND HIS ALBUM IS SAID TO BE COMING THIS YEAR. THE PIONEERING VISION AND DETERMINATION OF CALVIN HARRIS HAS VERY MUCH PAID OFF. CALVIN HAS COME A LONG WAY SINCE HIS TRADEMARK SOUND TOOK OVER THE CHARTS IN 2007. NOW A SOUGHT AFTER PRODUCER, INTERNATIONAL DJ AND BONAFIDE STAR, CALVIN HAS PICKED UP AWARDS, COLLABORATED WITH THE LIKES OF RIHANNA, KYLIE MINOGUE AND EXAMPLE, CLOCKED UP RECORD SALES WELL IN EXCESS OF A MILLION COPIES AND SOLD OUT TOURS ACROSS THE UK. THIS SUMMER YOU CAN FIND HIM PERFORMING CREAM @ AMNESIA IN IBIZA WHERE HE’S JUST BEEN ANNOUNCED AS EXCLUSIVE RESIDENT, AS WELL AS CREAMFIELDS.

PETE TONG

IT’S FAIR TO SAY THAT PETE TONG’S HISTORY IS INTERTWINED WITH THE HISTORY OF ACID HOUSE AND ELECTRONIC MUSIC ITSELF. HIS CAREER MIRRORS THE STORY OF DANCE MUSIC OVER THE LAST 25 YEARS. A TRUE RENAISSANCE MAN, HIS CONSTANT TOURING, PRODUCTION WORK, REMIXES, MUSIC SUPERVISION, FILM SCORING, AND A WEEKLY RADIO SHOW, ALL ENSURE HE’S ARGUABLY THE BUSIEST MAN IN DANCE.

AT THE HEART OF ALL OF THIS, IS PETE’S ABILITY TO DISCOVER AND NURTURE NEW TALENT. FROM A TO Z – AXWELL TO JAMES ZABIELA IF YOU WILL – THERE ARE FEW ELECTRONIC ARTISTS WHO HAVEN’T HAD THE PETE TONG PUSH. “THAT’S A BIG REMIT OF MY RADIO 1 SHOW,” SMILES PETE. “BUT I DON’T TURN WATER INTO WINE – ALL I EVER SAW MYSELF DOING WAS FANNING THE FLAMES OF SOMETHING THAT I THOUGHT WAS INEVITABLE. I’D LIKE TO THINK THAT BY BACKING THE SPECIAL ONES THAT I CAN HELP IT HAPPEN FOR THESE ARTISTS… A LITTLE BIT QUICKER”

PETE’S RADIO SHOWS ARE REVERED AROUND THE WORLD. ‘THE PETE TONG SHOW’ (OR ESSENTIAL SELECTION AS IT IS STILL TAGGED INTERNATIONALLY) REGULARLY ATTRACTS OVER 2 MILLION LISTENERS VIA A COMBINATION OF LIVE FEED AND INTERNATIONAL SYNDICATION. PETE IS UNDOUBTEDLY ONE OF THE TRUE STATESMEN OF ELECTRONIC MUSIC.

ALESSO

ONLY 21 YEARS OLD AND ALREADY WITH HUGE ORIGINAL PRODUCTIONS SUCH AS ‘NILLIONAIRE’ “CALLING” AND “RAISE YOUR HEAD” UNDER HIS BELT, SEBASTIAN INGROSSO’S PROTÉGÉ STARTED OFF BIG IN 2011 AND HAS SET THE BAR EVEN HIGHER FOR 2012! HE ALREADY SCORED AN ESSENTIAL NEW TUNE ON PETE TONG’S BBC RADIO 1 SHOW WITH HIS DEBUT TRACK ON REFUNE RECORDS “NILLIONAIRE” DURING MIAMI MUSIC WEEK 2011. HE SECURED MORE PLAYS ON THE WORLD FAMOUS INFLUENTIAL SHOW WITH HIS ORIGINAL PRODUCTIONS AND HIS KILLER REMIX OF SWEDISH HOUSE MAFIA’S ‘SAVE THE WORLD’. ALESSO ALREADY PLAYED AT SOME OF THE WORLD’S BIGGEST DANCE EVENTS LAST YEAR, INCLUDING CREAMFIELDS, TOMORROWLAND AND ELECTRIC DAISY. HE PERFORMED ON THE SWEDISH HOUSE MAFIA’S MASQUERADE MOTEL EVENTS AT PACHA IBIZA IN THE SUMMER OF 2011 AND THAT AUTUMN SAW ALESSO GOING INTO THE US STRONG WITH SHOWS AT ELECTRIC ZOO IN NY, BEYOND WONDERLAND IN LA, ULTRA MUSIC FESTIVAL IN SAO PAULO AND ENDED THE YEAR WITH A SOLD OUT HEADLINING GIG AT PACHA NYC.

OVER THE PAST 10 MONTHS ALESSO HAS EXPLODED ONTO THE SCENE WITH HIS ORIGINAL PRODUCTIONS, REMIXES AND SHOWS TAKING HIM TO EVERY CORNER OF THE WORLD. ‘CALLING’ – A COLLABORATION WITH SEBASTIAN INGROSSO, WAS LAST YEARS SUMMER ANTHEM AND GAINED CHART SUCCESS! WITH “RAISE YOUR HEAD” ALESSO IS TAKING OVER THE DANCEFLOORS ONCE AGAIN BY STORM WITH IT REACHING NO.1 ON THE DMC BUZZ CHART IN ITS FIRST WEEK AND A WORLD EXCLUSIVE PLAY BY PETE TONG.

MADEON

HAILING FROM NANTES IN FRANCE, RECENTLY TURNED 17 YEAR OLD MADEON CAME TO THE ATTENTION OF THE WORLD FOR HIS UNIQUE BLEND OF POP/HOUSE/ELECTRO VIA HIS “SHURIKEN” AND “FOR YOU” TRACKS AS WELL AS HIS AMAZING REMIX OF PENDULUM’S “THE ISLAND” SINGLE WHICH WON A REMIX COMPETITION SET UP BY WARNER RECORDS AND PICKED AS THE WINNING REMIX BY ROB SWIRE (VOCALIST FROM THE BAND)

HIS MOST RECENT REMIXES ON THE YELLE “QUE VEUX TU” AND DEADMAU5 “RAISE YOUR WEAPON” SINGLES HAVE BEEN A HUGE SUCCESS WITH SUPPORT FROM THE LIKES OF MARTIN SOLVEIG, SWEDISH HOUSE MAFIA, PETE TONG, DEADMAU5, ALAN BRAXE, CHASE & STATUS, SKRILLEX, ROB SWIRE, PORTER ROBINSON, STEVE AOKI, ETC….MADEON HAS HAD CLOSE TO 18 MILLIO

GENERAL FAQs

WHEN DOES THE EVENT OPEN AND CLOSE?
DOORS OPEN AT 2PM ON SATURDAY 14TH JULY 2012 AND THE EVENT WILL CLOSE TO STANDARD TICKET HOLDERS AT 11PM. FOR VIP TICKET HOLDERS THE EVENT CLOSES AT 2AM.

HOW OLD DO I HAVE TO BE TO GET IN?
THIS EVENT IS FOR OVER 16S ONLY. NO REFUNDS WILL BE ISSUED FOR UNDER 16S AND PROOF OF AGE MAYBE REQUIRED IF YOU LOOK UNDER 16. PLEASE BRING PHOTO ID WITH YOU.

WHAT IS THE VENUE ADDRESS?
THE VENUE ADDRESS IS NATIONAL BOWL, WATLING STREET, MILTON KEYNES, MK5 8AA

WHAT DOES THE VENUE LOOK LIKE?
THE NATIONAL BOWL IS A GRASS AMPHITHEATRE, CRESCENT SHAPED AND GENTLY SLOPING DOWN TO THE STAGE.
THE BOWL IS SURROUNDED BY A WIRE PERIMETER FENCE WITH SEVERAL ENTRANCES AND EXITS ALLOWING ACCESS FROM ALL SIDES. ONCE WITHIN THE PERIMETER FENCE ANY PART OF THE BOWL IS ACCESSIBLE. THIS IS AN OPEN AIR VENUE. PLEASE DRESS APPROPRIATELY FOR THE PREVAILING WEATHER CONDITIONS. THERE IS NO SEATING FOR THIS PERFORMANCE.

CAN YOU TELL ME A BIT MORE ABOUT THE NATIONAL BOWL?
THE NATIONAL BOWL IS A MAJOR ENTERTAINMENT VENUE IN MILTON KEYNES. IT’S A MASSIVE OUTDOOR VENUE WHICH CAN HOLD UP TO 65,000 PEOPLE. THE NATIONAL BOWL HAS HOSTED QUEEN, DAVID BOWIE, MICHAEL JACKSON, METALLICA, EMINEM, GREENDAY, TAKE THAT, THE PRODIGY, BON JOVI AND IN 2006, ROBBIE WILLIAMS STAGED FIVE SELL OUT CONCERTS.IT WAS MODELLED ON THE HOLLYWOOD BOWL IN THE USA. IT IS A HUGE VENUE FOR CONCERTS, OPEN AIR SHOWS AND BANDS.

WHAT DO I DO WITH MY TICKET WHEN I ARRIVE?
ON ARRIVAL AT THE BOWL, ONLY SURRENDER YOUR TICKET FOR CHECKING BY OFFICIAL SECURITY STAFF POSITIONED AT THE GATES BORDERING THE ARENA. YOUR TICKET STUB WILL BE REMOVED AND YOU WILL RETAIN THE MAIN PART OF THE TICKET. THERE IS NO READMISSION TO THE CONCERT ARENA SO PLEASE ENSURE YOU HAVE EVERYTHING WITH YOU BEFORE YOU SURRENDER YOUR TICKET.

ARE THERE ANY MEDICAL FACILITIES?
YES, MEDICAL FACILITIES ARE AVAILABLE AT THE BOWL.

ARE THERE ANY CATERING FACILITIES AND WILL THERE BE A LICENSED BAR?
YES THERE IS A LICENSED BAR AND THERE WILL BE STALLS SELLING HOT / COLD FOOD.

CAN I BRING CHAIRS INTO THE GROUNDS?
CUSTOMERS ARE NOT PERMITTED TO BRING CHAIRS INTO THE GROUNDS.NO PERSONAL CHAIRS WILL BE ALLOWED INTO THE BOWL.

CAN I BRING CANOPIES?
CANOPIES ARE NOT ALLOWED.

CAN I CAMP?
NO CAMPING IS NOT AVAILABLE AT THE NATIONAL BOWL.

WHICH RAILWAY STATION IS BEST TO COME INTO?
MILTON KEYNES CENTRAL IS BEST. IT IS AN EASY WALK OF ABOUT 30-40 MINUTES FROM THERE. THERE WILL BE A SIGNPOSTED ROUTE THROUGH THE PARKS. THIS ROUTE IS SHOWN ON THE MK VISITOR MAP - HTTP://WWW.THENATIONALBOWL.NET/ 

WHICH IS THE BEST ROUTE IF I AM DRIVING FROM LONDON?
THE BUSIEST ROUTE IS ALWAYS THE M1 MOTORWAY. WE SUGGEST YOU LOOK AT ENTERING THE CITY BY AN ALTERNATIVE ROUTE FOR EXAMPLE USE THE A5 OR USE THE M40 OUT OF LONDON. WE EXPECT A LOT OF THE CONCERT GOERS TO COME FROM LONDON SO TRAFFIC WILL BE EXCEPTIONALLY HEAVY ON THE M1. LEAVE PLENTY OF TIME FOR YOUR JOURNEY AND DO EXPECT DELAYS GETTING OUT OF THE CAR PARKS AT THE END OF THE CONCERT.

ARE THERE ANY OTHER GENERAL RULES FOR THE VENUE THAT I NEED TO BE AWARE OF?
YES.
WALLET CHAINS WILL NOT BE ALLOWED.
NO VIDEO CAMERAS OR RECORDING DEVICES.
NO BARBECUES, FIRES OR FIREWORKS ETC.
NO BOTTLES, CANS OR ALCOHOLIC BEVERAGES ARE PERMITTED.
NO CAMPING ON THE SITE.
FOR A DETAILED LIST OF ALL RULES/RESTRICTIONS PLEASE VISIT THE OFFICIAL NATIONAL BOWL WEBSITE AT HTTP://WWW.THENATIONALBOWL.NET/

DO's and DON'T's

DO’S
DO ALLOW AMPLE TIME FOR YOUR JOURNEY.
DO KEEP YOUR TICKET WITH YOU AT ALL TIMES.
DO ALLOW AMPLE TIME TO TAKE ADVANTAGE OF THE TOILET FACILITIES.
DO BRING WEATHERPROOF CLOTHING.
DO PUT ANY RUBBISH IN THE BINS PROVIDED FOR YOU.
DO LOOK FOR OFFICIAL VENDORS AND CONCESSIONS STALLS.
DO AVOID UNLICENSED TRADERS OUTSIDE OF THE GROUNDS OFFERING INFERIOR GOODS.
DO BRING BOTTLES OF WATER OR SOFT DRINK, BUT THEY MUST BE IN PLASTIC BOTTLES OF 500ML WITH AN UNBROKEN SEAL.

DON’TS
DO NOT BRING FOOD, ALCOHOL, GLASS OR RIGID CONTAINERS INTO THE NATIONAL BOWL.
DO NOT ARRIVE WITH ANY FORM OF AUDIO OR VISUAL RECORDING EQUIPMENT, AS THEY WILL BE REMOVED BY SECURITY.
DO NOT BRING GLASS BOTTLES, SEATING (INCLUDING FOLDING CHAIRS), FIREWORKS, SMOKE CANISTERS, FLAGS, BANNERS, UMBRELLAS, POLES OR ANY SHARP OR HAZARDOUS ITEMS.
DO NOT LEAVE VALUABLES ON DISPLAY IN YOUR VEHICLE.
DO NOT BRING ANIMALS UNLESS GUIDE DOGS FOR THE BLIND OR THE DEAF.
DO NOT CAMP ON SITE.