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Brands in different sectors have very different needs, and radio will play varying strategic roles accordingly.
The sector-specific summaries below highlight the ways in which radio can be most effective and relevant for different kinds of brand.
Simply click on one of the links below and a PDF will open.
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Kimberley Walsh says bottom-heavy stars like J-Lo and Beyoncé gave her a much-needed confidence boost when she was growing up.
The Girls Aloud star admitted she ‘dieted a lot as a teenager’ but has since learned to embrace her killer curves.
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One Direction have announced their new book Where We Are: Our Band, Our Story.
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Harry Styles showed off the full extent of his tattoo obsession as he went topless during a beach break in Barcelona.
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Robert Pattinson turned his attentions to a ‘pretty brunette’ hours after his split from Kristen Stewart (Picture: Xposurephotos.
Madonna has lifted her strict dating ban on her daughter Lourdes Leon on the condition a burly minder tags along.
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Brad Pitt and Angelina Jolie have made a pact not to share sex scenes with their co-stars on the big screen.
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Lindsay Lohan will go back on Adderall after rehab (Picture: Xposurephotos. Read More 
Justin Bieber loves posting pics but has banned his mates. Read More 
Millie Mackintosh has quit the BAFTA-winning Made In Chelsea to join her fiancé Professor Green on tour in America, it has been claimed.
The 23-year-old has allegedly already told producers she is leaving as she does not want to be apart from her husband so soon after they tie the knot in September.
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Is there trouble in paradise between Tulisa and Danny Simpson? Read More 