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Brands in different sectors have very different needs, and radio will play varying strategic roles accordingly.
The sector-specific summaries below highlight the ways in which radio can be most effective and relevant for different kinds of brand.
Simply click on one of the links below and a PDF will open.
EXCLUSIVE: Prince Harry took Natalie Imbruglia out bowling in a bid to win free beer.
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X Factor star Lucy Spraggan says wherever she goes women hurl their bras at her.
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Lisa Snowdon talks about George Clooney in the sack (Picture: Xposurephotos. Read More 
Kim Kardashian and her mum Kris Jenner stopped off for some Haagen-Dazs ice cream as the lapped up the Parisian sights (Picture: INFphoto. Read More 
Lady Gaga is planning her big return to the stage by joining Beyonce at her homecoming show in New York this summer.
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Aston Merrygold reveals former JLS member Marvin Humes’ new baby is ‘spoilt rotten’ (Picture: XposurePhotos. Read More 
Louis Tomlinson threatened by Jay McGuiness’ brother(Picture: Xposurephotos. Read More 
Rugby ace Danny Cipriani says Kelly Brook is helping him get his life back on track after he was hit by a bus on a drunken night out in Leeds last month.
The sports star has delivered a number of poor performances on the pitch, with many suggesting his Celebrity Juice girlfriend is having a detrimental effect on his game.
But 25-year-old Danny says his glamour girl, along with the lengthy commute from Sale in Salford to her London home, isn’t to blame for his wavering form.
She couldn’t be more supportive,’ he said.
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One Direction are fearing for bandmate Zayn Malik as he’s getting so forgetful, he never remembers to pack his boxers on tour.
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Sheridan Smith has denied rumours she is dating Russell Brand saying he is just ‘one of my best mates’.
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